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Leverage a Corporate Registry for Faster Data Integration

Originally published on LinkedIn: https://www.linkedin.com/pulse/leverage-corporate-registry-faster-data-integration-rob-sterpin

Organizations in the hospitality and retail spaces are looking for better ways to organize, manage, and present all of their data, including points of interest, restaurants, loyalty programs, etc. The recent news articles about the merger of the Starwood and Marriott hotel chains is just one example that highlights one of the specific challenges that can arise.

In the article “Starwood and Marriott Know They Have a Problem With Their Merger. And They Don’t Know How to Fix It Yet” (http://viewfromthewing.boardingarea.com/2016/02/03/44751/), Gary Leff talks about the problems of integrating these two brands and their respective loyalty programs. Mr. Leff also discusses the need to resolve the question of which credit card organization will retain the rights to co-brand the loyalty rewards cards.

Following the completion of the merger, Mr. Leff’s article goes on to mention that there will be “a 12-18 month data migration and broader integration project” that he expects will keep the brands separate until into 2017.

In mergers and acquisitions situations, such as the one between the Starwood and Marriott hotels, challenges with integration are one of the biggest reasons why such mergers fail. On page 10 of their “M&A Trends Report 2015”, Deloitte notes that their survey found execution/integration gaps to be the third biggest reason for the failure of a merger (http://www2.deloitte.com/content/dam/Deloitte/pa/Documents/finance/2015-10-Pa-Finanzas-MATrendsReport2015.pdf).

Illustration showing circular registry graphic and hotel key with key card in front of a hotel and palm trees

Data migration and integration is a significant part of the challenge when merging different companies together. A registry-based system can make it possible to achieve database integration significantly more quickly than other methods. There are several different reasons for merging databases and IT systems, and a Corporate Registry System provides a lot of flexibility to support them.

One organization might want their current systems to input and retrieve data from a Corporate Registry System for presentation to its consumers. They can support the websites of an extensive brand portfolio from a single integrated source while maintaining the identity of the individual brands, creating a more consistent user experience.

A different organization might use a Corporate Registry System to harmonize different data models and data instances thereby enabling it to develop new user capabilities more quickly and at lower cost.

By using a Corporate Registry System, organizations will be able to better organize, manage, and present data more efficiently and effectively, saving time and money as well as driving consumer value and demand.

In future posts, I will dive deeper into different ways in which Corporate Registry Systems can be used. Read more on the Galdos website about how our INdicio™ Registry can be used in the Hospitality and Retail space.

Connect with me or follow me on LinkedIn (https://www.linkedin.com/in/robsterpin) or get more information from our website at www.galdosinc.com.